• Unveiling Keys® Identity: Understanding Who We Are as a Company

    Are You Curious Who We Are? Understanding a brand’s values is crucial for consumers as it helps them make informed purchasing decisions that align with their personal beliefs and preferences. Here’s why it’s important for consumers to know what a brand stands for: Aligning with Personal Values. Consumers increasingly seek products and brands that reflect their own values and beliefs. According to an IBM study, purpose-driven consumers, who choose products and brands based on alignment with their personal values, now represent the largest segment (44%) of consumers. When consumers understand a brand’s values, they can choose to support companies whose practices and ethics resonate with their own, whether that’s sustainability,…

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  • Phthalates – Diabetes + Hair Loss

    So what are Phthalates?  The Everywhere Chemical Phthalates are perhaps the nastiest chemicals found in personal care products. The FDA banned them for food, but not personal care. Perhaps the FDA has forgotten that skin absorption is the same as ingesting chemical In my book, Chemical-Free Skin Health®, I spent much time explaining Phthalates. Here is a quick summary What are phthalates?  Phthalates are a family of artificial chemical compounds developed in the last century to be used to manufacture plastics, solvents, and personal care products. They are colorless, odorless, oily liquids that do not evaporate quickly and do not chemically bind to the material they are added to.  How…

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  • Autoimmune Skin Disorders – The 80/20 Rule

    In life, there seem to be consistent numbers that play out. One set is commonly called the 80/20 Rule. In tech, it meant that 20% of the people do 80% of the work. In the science of skin, it seems that 80% of autoimmune skin disorders are caused by just one thing. Recently some science has confirmed that trend. A recent study I have read suggests that 80% of skin disorders are autoimmune related. In my book, Chemical-Free Skin Health®, I connected some of these to chemicals in everyday skincare products. The most notable are Phthalates and Parabens. Phthalates are chemical enhancers of fragrance, and parabens are a biocide preservative.…

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  • Greenwashing and Vaporware – Naturally (OpED)

    The natural skin products industry has never been regulated since the invention of the snake oil salesperson. The industry operates under the 'GRAS' banner, which means "Generally Accepted As Safe." Simply, this means that there is a lot of good in the industry and some bad.

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  • Chemical-Free Skin Health Book, Anniversary Sale -Kindle $4.95

    It is the tenth anniversary of Bob’s book, “Chemical-Free Skin Health.” That does not mean it is ten years old. It has been remastered a number of times to keep it current. Ironically, our collective amnesia will make much of the book new to first-time readers. In 2008, Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book was published in early October 2009 and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for her California Women’s Conference for the speaker’s gift bag. In 2010, she wanted Keys…

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  • Chemical-Free Skin Health® by Bob Root. Get Your Free Copy Today

    When You Know Better, You Do Better Chemical-Free Skin Health® is a powerful book written about destructive chemicals in everyday skincare and cosmetics. Maria Shriver invited Bob to launch his book at the last California Women’s Conference she hosted. It is a must-read, and now you can download it for free Here for a limited time.  A $19.95 Value What It’s About Chemical-Free Skin Health® is a book written by Bob Root that is a compilation of all his experiences being on the road with Keys customers. Bob features information about the Human Microbiome Project and the National Institutes of Health, a spin-off of the human genome project. The book…

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  • The American Organic Hustle – Understanding The Misunderstood

    A customer contacted Keys Customer Service with three fundamental questions. The questions are mostly about being organic and safety as well as functionality. I have the answers, and they might not be what you think. They Asked: I am thinking of getting Keys MetaClean Healing Soap & Shampoo, it says there is >85% organic content, what is the rest that is not organic in this shampoo? 2. When you list on the right the vitamins/actions, are you indicating that the actual ingredient is providing those vitamins, for example, Avocado Oil gives Retinol vitamin or is Retinol separate from the Avocado Oil? 3. What is it in here that can be…

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  • Polluted Pets – What we are doing to our pets!

    I am raising a red flag when it comes to our pets and the environment. In my book, Chemical-Free Skin Health® I pointed out that about 50 years ago just about everything we put on our skin or came in contact with was naturally derived. Now nearly 95% is synthetic.

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  • FDA Taking Closer Look at ‘Antibacterial’ Soap

    "New data suggest that the risks associated with long-term, daily use of antibacterial soaps may outweigh the benefits," Rogers says. There are indications that certain ingredients in these soaps may contribute to bacterial resistance to antibiotics, and may have unanticipated hormonal effects that are of concern to FDA.

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  • SK!N What’s Normal pH?

      by Bob Root, Keys CTO There is another book on the horizon for us.   The working title is simple, “SK!N”.   After Chemical-Free Skin Health was published, I started to get so many questions that focused more on “what to do” than what is wrong.  Yes, there will be a chapter about the negative effects of chemicals in products.  The majority of the book are things that we should be doing to improve skin health which has a direct connection to youthful appearance and beauty. These articles are snippets from the book which are triggered by questions that I get that I think are important now!  Books just have…

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  • Safe Cosmetics Bestows Champion Status On Keys Care

    Market Shift: Keys Care Receives “Champion” Status – Fulfills Safe Products Pledge Consumer demand for safer products drives fastest-growing market segment The  Campaign for Safe Cosmetics announced today that Keys has achieved the highest recognition earning “Champion” status by meeting the goals of the Compact for Safe Cosmetics, the Campaign’s voluntary pledge to avoid chemicals banned by health agencies outside the U.S. and to fully disclose product ingredients – a pioneering practice in the cosmetics industry. “Congratulations to Keys for being a ‘Champion’ and for demonstrating that it’s possible to make personal care products that far exceed current safety standards in the United States. A growing number of consumers are…

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  • Bob Root Begins Book Tour! Asks! Are We Killing Our Skin’s Ecosystem?

    Chemical-Free Skin Health is the book written by Bob Root that is a compilation of all his experiences being on the road with Keys customers.  The book answers the most commonly asked questions as well as proposing some radical ideas about skin health.   Bob features information about the Human Microbiome Project and the National Institutes of health that is a spin-off of the human genome project. Of all the points Bob makes in the book, the one that drives his continued passion is his deep concern that the chemical bactericides used as preservative in most skin care and household products are destroying the natural ecosystem on our skin.  Parabens…

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  • Triclosan Ban Could Be On The Way

    Bob Root in his new book Chemical-Free Skin Health outlined many of his concerns over the widespread use of Triclosan in foods, products and skin care.  The article below was dated today in the Natural Products Manufacturers newsletter. From Natural Foods Merchandiser The Environmental Protection Agency is considering whether to ban the antibacterial chemical triclosan in consumer products, in response to a petition submitted by 82 environmental and public health groups led by Beyond Pesticidesand Food & Water Watch.

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  • Keys Featured at the 2010 California Women’s Conference

    New book, “Chemical-Free Skin Health” premiered at the California Women’s Conference. Keys creates ECO Island. Keys product chosen by Maria Shriver for second year in a row for speakers’ gift bag. Long Beach California, October 25, 2010, California Women’s Conference. “Chemical-Free Skin Health” is a new book written by Keys founder and Chief Technology Officer, Bob Root.  The book is the first  written by a natural products industry formulator to help users make better buying choices for safer cosmetics and safer personal care products.  Bob Root offered, “I wrote my book because I realized that many people want safer cosmetics and safer personal care products, but they did not know…

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  • On The Press! New Book by Keys Founder – Bob Root

    Chemical-Free Skin Health! Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book will be published in early October and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for last years Women’s Conference for the speakers gift bag. This year, she chose Keys Solar Rx for the speakers gift bag. The book, titled “Chemical-Free Skin Health” with a subtitle of “Stop • Challenge • Choose” will be published by Orion’s M42 publishing company and will be sold on the show floor by Vroman’s bookstore. Bob will be at…

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  • Ele Keats Actor – Artist – Keys Fan

    Ele Keats   Actor Artist Keys Fan! When we started Keys, we began small with a few products and some real fans.  Our core belief is that products should solve problems and make people feel good about themselves and what they are using in and on their body. As we have grown, we feel it is time to honor some of those that we have helped, have been with us for a long time and those using our products in unique applications. Featured Keys Customer:  Ele Keats, Hometown:  Hollywood California

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