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Luminos: A Revolution in Makeup, by Design
How Does Luminos Work…A new generation of makeup by design. By Bob Root, Keys Technologist Authors note: Everywhere I go, women and men come up to me and say, “Show me that Luminos thing you do?” They are talking about a little illusion I do with Luminos that is more than an illusion. I turn my hands, palms down, show them the back of my hands, and then rub Luminos on the back of just one hand. Two seconds, and I show them the back of both hands again, side-by-side. The Luminos hand is clear, and smooth and any redness is gone. I move from one lighting area to another…
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Dramatic Skin – Keys® Reflex Probiome® – Collagen Restoring
Reflex ProBiome – The Back Story Reflex is one of the oldest new products we have. I know that does not make sense. It does to me because I developed Reflex almost five years ago and have been testing it since under a code name. My problem was that the delay had nothing to do with developing the product, packaging or refinement. My problem? At least three of the ingredients I needed were not available in quantities greater than a few gallons. If you keep in mind that I need thousands of liters or gallons to bring a product to market, a single liter is only good to prototype and…
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May for Melanoma Awareness
May is Melanoma Awareness Month Skin cancer is the most common cancer in the United States. It affects more than 5 million people each year. Skin cancer: cancer you can see. Be proactive. Do skin exams monthly: they visually remind you to pay attention to your skin. Note any new or changing moles or unusual lesions. I am a melanoma survivor and grateful that early detection saved my life. I understand the ABCDEs of melanoma. It is essential to spot any potential skin cancers early. I just had my annual total body skin exam with my dermatology group. The yearly exam supplements my at-home skin checks. Trust your instincts. You…
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Luminos, The Original “No Makeup Clean Look.”
Luminos, The Original “No Makeup Clean Look.” By Bob Root, Keys Chief Technologist Are you trying to get the No Makeup Clean Look? Look to Luminos for beyond the clean look to healthy. You may think that you already know everything there is to know, but I might surprise you or, at least, remind you of what you know. I intend to give you an insight into a new way of thinking, not about makeup, but how you prepare your skin for makeup. First, I want you to understand how makeup works, how it is made, and what it does. More important is how to create a prime foundation that…
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Bre Video Protect Your Skin – Solar Rx
Bre’s Short Film Protect Your Skin from Sun Damage For nearly 20 years, I have written hundreds of thousands of words, created cards of what to do and wear, and have been an advocate of sunscreen every day. All said Bre in her creative wave translated that message into a thousand languages with this short video. Just look at her Keys skin and you have to be convinced. Wendy ☺️😉
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Why Daily SPF and Moisturizing?
One of the markets top moisturizers is Solar RX Moisturizer SPF due to its UVA-UVB protection minimizing the chemical burden on the skin. This article was written by Ashley Parker about Keys Solar Rx
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SmallFlower Interviews Bob Root, Keys Scientist & Founder About Probiome
SmallFlower Interviews Bob Root About Probiome. Keys Natural Skincare & Beauty was born after co-founder Wendy Steele was diagnosed with and beat melanoma. The cancer was gone, but she was still dealing with some nasty side effects on her skin – itchy, irritated patches that were just made worse by sticky sunscreens. Read this interview here.
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Living Strong In A Hostile World – The Realities of Skin Cancer
After 20 years of fighting stupidity in a hostile environment I sometimes just get angry and need to speak out. May is Melanoma Month and with all the facts we now have there are still opinions that amaze me. Simply, the sun might kill you. For sure it will make you look older than you are.
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May is Melanoma Awareness Month at Keys
It is 20 years since I was diagnosed and cured of Melanoma. May is melanoma awareness month and It is time to get wise and become in charge of your own skin health. Melanoma prevention saves lives. Please take some time to read my 2015 Melanoma Awareness Month message. Wendy Steele
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EWG Sun Safety Campaign – Keys Supports Effort
Keys is a proud supporter of the EWG Sun Safety Campaign. For over ten years, Keys CEO, Wendy Steele, has pounded on the industry to create a campaign to educate end users about the effects of UVA and UVB radiation.
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Sunscreen Tips from the EWG
We have posted tips from the EWG regarding sunscreens. Keys Solar Rx was ranked as a top product in the 2014 sunscreen report under the moisturizers with SPF category. Keys received one of the highest ratings for safety and efficacy.
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5-Minute Skin Clinic at the Airport
Stopped in the airport with questions about my skin. And she did not know I run a skin care company. Maybe my face really tells the story.
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REvolutionary Skin Ideas -from Hollywood and Apple!
REvolutionary Skin Ideas -from Hollywood and Apple!. There is a new revolution in beauty and it is here now!
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Time To Get Wise – Dear 16 Year Old Me!
Wendy Steele, Keys CEO is a Melanoma Skin Cancer survivor. May is Melanoma Month and Wendy has written an article expressing here concern that May is also prom month. That little white dress does not need a tan to set it off! So, it is time to get wise. If the article is not convincing enough, the video just might be!
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Dramatic Skin – Keys Reflex ProBiome – New Revolution
Reflex ProBiome – The Back Story Reflex is one of the oldest new products we have. I know that does not make sense. It does to me because I developed Reflex almost five years ago and have been testing it since under the code name of Silken. My problem was that the delay had nothing to do with developing the product, packaging or refinement. My problem? At least three of the ingredients I needed were not available in quantities greater than a few gallons. If you keep in mind that I need thousands of liters or gallons to bring a product to market, a single liter is only good to…
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Skin ‘Sees’ UV Light, Starts Producing Pigment
In a new study, biologists report that melanocyte skin cells detect ultraviolet light using a photosensitive receptor previously thought to exist only in the eye. This eye-like ability of skin to sense light triggers the production of melanin within hours, more quickly than previously thought, in an apparent rush to protect against damage to DNA.
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Scientists Use Laser Imaging to Assess Safety of Zinc Oxide Nanoparticles in Sunscreen
Australian and Swiss scientists have found that the nano zinc oxide particles did not penetrate beneath the outermost layer of cells.
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The News Is Not All Bad!
I must admit that I have been CNN Free for nearly tens years. Really! I find myself working at looking at the world through positive lenses. I have found that watching things out of my control affects my overall health. This is not an “ignorance is bliss” approach to living as much as it is a focus on what I can effect, affect and control. For some time now, I have been afflicted with the belief that much of our health is not about doctors, prescription or even prevention. As I have studied, for my own life, I have found that health and specifically skin health, are directly relates to changing behaviors…
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What Some Sunscreens Are Hiding…(Republished)
It is summer and it is sunscreen season. Below is an article I recently wrote about the new welcomed changes from the FDA that will force manufacturers to reveal what is in their sunscreens. Please read it and the links to the FDA. This change has go a long way to help save lives through UVA and UVB dangers awareness. Also, since this new regulation, I thought it would be good to reprint the blog article herein. I encourage you to study to protect you and your family. My grandfather used to say to me, “make up your mind. Don’t let someone make up your mind for you!” It is…
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New FDA Sunscreen Regulations
by Bob Root It has been about three years of communication with the FDA before the new sunscreen regulations came out June 11, 2011. The FDA requested input from many companies and organizations. Keys and other presented facts, opinion and wishes. For some the time and the angle of the new direction have been touted as too little and too late. I for one am happy with the changes.
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Skin Cancer & “The Ugly Duckling” …Hold the Mayo! (Update May 21st)
WISDOM FROM “UGLY DUCKLINGS” by Wendy Steele (Original Post May 9, 2011…See updates below) My recent experience with several “ugly ducklings” has once again put a bright spotlight on my desire and responsibility to share my personal wisdom about skin health. So far in this month of May, I have had the pleasure to personally talk to and meet many of our mid-west customers during multiple special events. At one event I was wearing several flesh-colored bandage strips on my upper chest and self-consciously made sure that I covered those strategically with clothing, as I did not want to reveal those ugly little bandages. I thought later that perhaps I…
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Understanding UVA & UVB
By Bob Root It is a constant quest to understand and then explain the effects of UVA and UVB on our skin and our lives. Our involvement with the Skin Cancer Foundation, Johns Hopkins, Mayo Clinic, Scripps and various universities expose me to all sorts of information. I am always searching for the simplest and best explanations to help people understand UV radiation. Clearly I feel that I stand on the shoulders of many scientists and advocates. Below is by far the best I have seen as a simple elegant guide. It comes from the Skin Cancer Foundation and has an equally simple title. Understanding UVA and UVB
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Keys Omni – New Revolutionary Skin Spray Elixir
Omni – Skin Elixir Spray 60ml (2oz) Omni is a revolutionary product from every aspect. Omni is a technology term derived from the Latin word Omnis meaning “all.” When we began to develop AquaVit, it became clear that our Ariane ingredient had wonderful properties. Omni was originally being developed with an ingredient we named Miras. Miras is a special ingredient that comes from the fruit of the Forsythia plant and has very high levels of Oleanolic which is known to have many healing and cleansing properties for the skin without harming the skins probiotic EcoSystem. We then combined Ariane and Miras together for a combined effect that rivals any skin…
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About Us – A Defining Moment
Keys was born from a need for natural skin care products the likes of which did not exist before we started. Our founder, Wendy Steele, survived Melanoma and her story of her road to recovery was littered with prescription products that almost worked. The trauma showed her the clear vision need for products that really worked to solve skin problems. Because they are natural, they also made her feel good with a new youthful appearance and the resulting contentment showed her the way in creating Keys In the simplest of messages, Keys is ancient remedies employing modern technologies for people with skin disorders, those that want to be chemical-free, people who…
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UV “B” Chic and UV “A” Wise – How to avoid skin cancer!
Wendy Steele, Keys CEO UV “B” Chic and UV “A” Wise Video After the shock of being diagnosed with Melanoma Skin Cancer and the aftermath of dealing with all the chemical in my life that cause my skin disorders, the reality set home pretty quickly. My skn could never again be exposed to prolonged UV events. Growing up with a golden tan every summer, sailing the Chesapeak Bay and living in San Diego on a boat caused me to rethink my lifestyle. Moreover, it caused me to become a advocate and spokesperson for UV and sun avoidance. Yes, we make one of the finest sunblocks in the world. Consumer…
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Nano Zinc Oxide… Hundreds of Studies Show It’s Safe! Really!
By Bob Root, Keys Technologist One day when I was young, I was reading an issue of Popular Science Magazine with a story about a bold project to put man into space. I was so excited. Like many young people, I fantasized about flying in space. I became an avid follower of early rocket pioneers and awaited the day when the first manned rocket would launch. A few months before the first test launch was to fire, my mother, in sheer terror, headed for church to join other devoted to pray for the salvation of mankind. When I asked her what it was about, she exclaimed that “the world will…
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Bob Root on Super Natural Mom Radio Show
Bob Root, Keys Founder and Technologist was interviewed by Beth Greer, author of “The Super Natural Home” on her radio show, The Super Natural Mom, yesterday. The broadcast was live and can be heard by click the link below or the download link. (large file, so we do not recommend downloading). There were a number of subjects discussed including the meaning of the word “Natural” and “Organic” in the safe cosmetics market as well as misuse in the traditional over-the-counter skincare market. Also discussed are some of the chemicals commonly used by skin care companies and the potential health hazards. The Super Natural Mom-07/01/09 Played: 0 | Download |…
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Sun Safe? Preventing skin cancer and premature aging.
by Wendy Steele, Keys CEO As a melanoma survivor, people listen when I talk about how Keys Solar Rx sunblock when used daily, can help prevent skin cancer. They really listen when I tell them that it is the most effective anti-aging product available today. Yes, 90% of all visible skin aging comes from exposure to UVA and UVB. Most people now know that there is a difference between UVA and UVB and that SPF rated sunscreens only protect against the burning UVB (UV-Burning ) rays. They do nothing to protect from the deep penetrating UVA (UV-Aging) rays that destroy skin elasticity and break down the collagen that gives our…
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About Us, The Stories Behind The Keys Story
What happens when a brainiac boyfriend discovers his smokin hot girlfriend has Melanoma. He fixes the problems! ...and this is how Keys products were born
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