In a world of fast paced communications, we continue to try to simplify, condense and corral the information we present in a way that helps clarify not only our position, but that of the natural products industry. Over the next few month, we will continue to simplify all that we present to be in one place. Here!
The Clean Green Cafe offers both a chat forum and a blog. These are now condensed to this location and available on the tab bar above.
The writing style will continue to be firm, frank and friendly bringing all of what we can find out that is going on, the trends and our opinion of things.
The Clean Green Cafe will also continue to be a place where we aim to inform. It will also be the home of the new book being written by our founder, Bob Root, titled “Chemical Warfare!” a story about the natural products industry from an insiders perspective.
Greatings, keys-soap.com – da best. Keep it going!
Saurooon
I am new to your product line and have had the luxury of trying the island rx foaming cleanser. It is a nice product, however I cannot get over the language you use to describe it. You have “Mild Deep Cleansing for Sensitive Skin”. It doesn’t make sense. Mild is Mild and Deep is Deep. You can’t have something that is both.
You have a smart product that is vegan, chemical and gluten free. A smart product deserves smart language.
Hi, I was just finishing up an article on acne that I have been working on for a while. I noticed your comment and appreciate it. As a technologist in a marketing world, I often find the language we all use to be a bit to abbreviated.
The blog article I wrote and just published does address the entire concept of mild and deep cleaning from a different perspective, but it might give you an idea why the marketers chose that comment to describe Island Rx. The link to the article is http://www.cleangreencafe.com/CGC/?p=629
Please let me know if this helps get by the marketing speak. 🙂