Problem: Finding a Chemical-Free Tinted Face Powder for Highlighting-Strobing
Solution: Combine Keys OptiFX® particles with Natural HD Powder
We love the dewy look and balked at the idea of a powder product. In testing in Hollywood, we discovered that our lovable makeup artists would use conventional HD Powders from Makeup Forever or MAC to dust down shiny areas. This drove our engineers crazy for two unsettling reasons. One, these manufacturers use silica powder, which is a health concern and dehydrating. The second reason is that these high-definition powders were causing our OptiFX® particles to lose their visual appeal.
The KPRO Tinted HD Powder adds a bit of sparkle compared to our HD Powder, which is untinted. The effect is not a shimmer but random tinkles that catch the eye occasionally but without the noticeable sparkle from glitter- microscopic spa-style creams or powders. You could say it is a hint of sparkle and much smaller sparkles when you catch one. It’s certainly a fun and alluring look. Use it on top of the color to mute and enchant.
Our KPRO Tinted HD (high definition) Powder was developed using two simple and natural ingredients. We blend our OptiFX® particles with a very finely ground arrowroot powder developed for us to match the size of our OptiFX™ particles and to enhance the effect that we create.
Most important is that the OptiFX® particles used in KPRO Tinted HD Powder are the Same as those used in our tinted moisturizers. The optical effects are amplified and match each other’s effects—experiment as you like.
Use a blunt point natural brush or Kabuki brush and lightly dip into the KPRO Tinted HD Powder. We do not use a sifter element, so the brush can grab the powder irregularly. Flicking the brush is not required or recommended. Lightly brush or pop onto the areas of the skin where you need some “glare” reduction to reduce shine. Be careful not to overdo the powder because too much will deaden the look of the skin. Remember, dewy means dewy.
The entire KPRO line was born because of a request for a Beauty Balm that filled fine lines and imperfections. The pros call it a correction cream, and it is used to smooth out the skin. Attempting to use currently available beauty balms and correction creams would not work because the newest high-definition cameras could see the cream with its larger particles. These cameras are now reaching the high definition levels of the human eye, and these cakey-looking creams do not look good in person and are now unacceptable for TV and film.
Keys has introduced a new series of Hollywood-inspired products named KPRO or Keys Professional line. Keys KPRO products use useOptiFX® Adaptive Color Technology to provide an illusionary appearance, creating the hot, trendy nude bare skin look in a 1-step chemical-free foundation.
Developed in concert with Hollywood makeup artists and filmmakers, this correction cream fills and hides fine lines and skin imperfections. The technology copies and clones skin color, tone, and texture, transmitting vital characteristics to neighboring skin. Like a virtual projector, 1-micron organic and plant-based structures transmit a smooth and vibrant skin finish.
Keys patentable technology works to reflect, refract, and smooth skin tones, adapting to light changes and environments automatically. This is a true anti-aging product because rarefied ingredients help condition, moisturize, and reverse skin aging, as well as provide cosmetic effects. This is a revolutionary 1-step foundation with optical technology that transforms even lifeless skin into exciting, dewy beauty.
- Chemical-Free
- ·No Mica
- ·No Silica
- ·No Minerals
- ·No Talc
