I receive a lot of very interesting questions every month that are escalated to me by our customer service. A question often enrobed in suggestions is in regard to Vitamins and the benefits of ingredients in our products. I am pleased and amazed at the complexity of the questions from our customers and the suggestions I receive. First, please remember that my team are engineers and not chemists. Every product starts with a clean slate based on the functionality we are trying to achieve. So, each ingredient may look like a single add, but each being the “whole” version brings a complexity that we engineers call features, benefits, and advantages (FBAs). An ingredient like avocado oil may seem like one ingredient, but the nature of the whole oil brings many features. Each with a benefit and advantage. Many chemists will add a chemical version of a Vitamin when the whole ingredient brings a better performance plus more features, benefits, and advantages to the completed product. Indeed, this is a complex subject to grasp, even for formulators. Often, one whole ingredient will have ten features, and even a more complex theorem will interact with the features of another element at a […]