• Keys® Product Formulations – A Formulators Perspective

    I receive a lot of very interesting questions every month that are escalated to me by our customer service. A question often enrobed in suggestions is in regard to Vitamins and the benefits of ingredients in our products. I am pleased and amazed at the complexity of the questions from our customers and the suggestions I receive. First, please remember that my team are engineers and not chemists. Every product starts with a clean slate based on the functionality we are trying to achieve. So, each ingredient may look like a single add, but each being the “whole” version brings a complexity that we engineers call features, benefits, and advantages…

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