by Wendy Steele, Keys CEO
I did a double-take when I read some hoopla about a drug company suing a cosmetic company over an ingredient that they both touted as a miraculous eyelash growth ingredient. Then I saw a commercial where a celebrity was touting the growth of her eyelashes to taking this prescription topical (never mind all of potential side effects they mention)? YIKES!
I thought about my teen years, as that was when my eyelashes started becoming the focus of my attention and quest for “beautiful long lashes”. Being the only girl with two brothers, I was distressed and annoyed that both of my brothers had full, long and lush eyelashes and I did not! It just didn’t seem to be fair! Like so many women, I resorted to using so-called lengthening mascaras, lotions, potions and eyelash curlers, at considerable expense.
Then about three years ago I started to notice new lash growth and less eyelash loss. I was determined to figure out why—and then it became more and more interesting….
In fact, three years ago I stopped using chemical-laden eye creams. At an event in Santa Monica CA, we introduced a new Keys product developed for an industry event. It was a totally chemical-free around the eye cream called Eye Butter. At that time a group of 300 Hollywood make-up artists were learning about the emerging green movement in film and TV work and specifically about how to find, choose and use safe cosmetics. At about that time I also began using mascara that went on in tubes rather than flakes– better yet the mascara could simply be removed with water. A friend of mine, who is a stage actor shared with me that she was using our Tortuga Lotion to remove heavy eye makeup. So on occasion, if I wore a heavier eye makeup, I also used Tortuga Lotion to remove it. All the while I continued to wash with Island Rx Foaming Wash every day twice a day, which removed my daily mascara and then followed up with Eye Butter day and night.
I took note about exactly how I grew my long, lush and sturdy eyelashes: I stopped the daily barrage of multiple products with dirty dozen chemicals all around my sensitive eye area. Because my mascara came off with water, no more tugging and pulling and I noticed very little lash shedding. The Eye Butter ingredients; Shea butter, avocado, soothing distilled cucumber with Aloe Vera all seemed to reinforce new lash growth that I had not seen before. Hmmm and I finally realized that my brothers, all of their lives, were not using cosmetic preparations around their eyes. They were both into using a mild soap and water to wash their faces!
Now when I see that commercial I am so pleased that perhaps we can also help others to avoid one more prescription product that hopefully, like me, you will never need!
I have seen significant lash growth since I started to use Keys Eye Butter. I see even more dramatic lash growth when I use the Eye butter with either the Luminous or the Solar RX. Even the combo of eye butter with Reflex causes growth. I have always had long lashes, but I have NEVER in my life had them this long!!! I don’t use any makeup up at all (just some natural tinted lip balm from Badger and some lip products from 100% Pure). I use the eye butter and then add the solar rx and it sort of causes a “natural” lengthen & hold on my lashes. Many people think I use mascara, but I don’t. I tell them what I use and then they buy those products to try it. It honestly has caused tremendous lash growth. I should send you a picture, pretty amazing!! LOVE Keys products!!!!:)
Dear Beatriz,
Yes, it is true that a lot of people using Eye Butter see more lashes as well as thickening. We do actually know the reason.
Lashes are hair. Like male pattern balding, the pore that the hair protein is extruded through can become inflamed and swell do to chemicals in eye makeup, the environment, etc. Eye Butter ingredients are predominately anti-inflammatory in nature. When you apply Eye Butter, the inflammation is reduced significantly and swelling reduces. The pore opens and the hair can grow as well as enlarge.
Eye Butter was our very first product in the Hollywood makeup industry and many actors, male and female, saw and still see significant lash growth.
I hope this helps!
Regards,
Mickey
It shocks me, considering how incredibly well these products perform, that more people don’t know about them. So glad I do, and I love sharing them with other people:)
Thanks Beatriz for your comments and kudos. About 5 years ago, we first introduced Keys Eye Butter to a group of 300 Hollywood make-up artists at a special event in Santa Monica. It quickly became an industry favorite. However, make-up artists do not like to give up their secrets of what’s in their tool bags, so it was indeed a well-kept secret. Interesting note, we now have almost as many men as we do women using Eye Butter. Thanks for sharing with other people!
Best,
Wendy